Research and Other Articles

Why Do People Buy Real Estate, Instead of Just Rent? (An Analysis that Follows the Money)

There’s a prevailing zeitgeist that buying real estate is a can’t lose scenario. Spoiler alert: that’s not true. Money is lost on real estate every day. People, neighborhoods and cities had a rough time during the Great Recession. Despite all of that, I still want to show an analysis of renting vs. buying, and how how certain conditions change the math. For most of us, buying a house will be the largest single purchase we ever make. Understanding why it’s a good/bad idea to fork over multiples of our annual salary on a pile of wood, concrete and some dirt is worth looking into.

To do my analysis, I found two properties built about 30 years ago – one for rent, the other for sale. They’re about the same size, same number of bedrooms and bathrooms, look about the same from Google street view, so for this analysis, I’m going to assume they’re equal substitutes.

The house for sale is currently on the market for $620K, and was built and sold in 1987 for $174.5K. The house for rent is on the market for $2,995 per month, and using the FRED Rent Consumer Price index for LA/OC/Riverside Counties, I estimate that house was for rent in 1987 for about $1,130 per month.

My analysis estimates who has more equity after 30 years, one rents and the other buys, if they spend the same for housing and retirement throughout the 30 year period. Cash FlowsTo keep the total outlays constant, cash for investments for the renter are the same as what the buyer spends on their house, and vice versa. Think of it this way – both parties have two cash flows, and the one that they’re not living in goes to investments. Total cash flows are shown on the chart to the right.

Already there’s an advantage for the home buyer. Although the renter gets a head start on investments, as rent starts to increase, the home buyer gets a huge bump in investment cash available in last ~10 years. Compounded aSavings and Returnst a rate of 7.9% over the 30 year period (the S&P has had a good run these past 30 years…), total returns on investment income are impressive!

From an investment returns perspective, it appears that the renter has a slight advantage in investment savings over 30 years. That initial house down payment compounds over the years to keep the renter’s portfolio ahead of the home owner. But… this doesn’t include other home ownership advantages, including an income tax deduction for mortgage interest and property taxes, nor does it include the cost of rent.

So how good of an investment is a house?

After all of the mortgage payments, property taxes, appreciation and excluding things like repairs and upkeep (usually about 1% a year for the value of the property) and Real Estate Cash Flowsinflation, I found our house had a 4.6% rate of return on investment – before maintenance, upgrades, house insurance and so on. Yeah, there’s a lot of things that do better than that (the stock market, probably even baseball cards). Even including the income tax deduction, the house is still cash flow negative before its sold. So really, why buy a house?

Well, because the alternative is rent – and 100% of your rent payment evaporates. Over 30 years, renting costs about $691K – and that’s money you’ll never see again. That’s about $146K more than all of the mortgage payments and property taxes! Owning a house isn’t necessarily a great investment – but it’s better than the alternative (unless you can find a way to live for free for 30 years!).

Side by side, this isn’t really even a contest anymore. The 30 year renter is considerably behind the home owner, and because of income tax Own vs. Buy Table (V0).PNGdeductions, the renter is even behind the home owner before the house is sold. Rent, really, is a killer to someone’s long term finances.

But there has to be a time when it makes sense to rent, rather than buy. There are easy examples (for example, if you don’t pay rent). But what are those scenarios where it makes sense to go rent, instead of buy?

Here is a variance analysis, where I just changed a single variable to see how that would impact the math, and the equity difference between the home owner and the rentVariance Analysis (V0)er. A larger number = better for the home owner, and the red line is the original scenario.

There are two scenarios where buying isn’t as good as an option as owning: when interest rates are exceedingly high and, when you know you can get an obscene return on your investments. But fair warning, for this to work, rents have to hold the same growth rate over time and inflation has to remain near zero. Two things that just don’t generally happen at the same time.

Here’s the bottom line: rent is expensive, even when its cheap.

(Non-Exhaustive) List of Assumptions:
Mortgage rate in 1987: 10.21%, Mortgage Rate in 2017: 3.6% (Freddie Mac)
Investment rate of return for 30 Years: 7.9%, Past 17 Years: 3.3% (Yahoo Finance, S&P Historic Values)
House Buyer Purchase Price in 1987: $174.5K (Zillow)
Current List (sale) Price: $620K (Zillow)
Property Taxes: 1.1% (Calculated From Recent Tax Information)
Rental Price: $2,995 (Zillow)
FRED Consumer Price Index, YoY Change since 1987 for LA/OC/Riverside: 3.42%
Property Tax Increase Limit: 2% (Legislative Analyst’s Office)
Down Payment: 20%

About the Author: Aman Williamson is the founder and owner of Property Marketing Studio™. Aman brings his experience in marketing, real estate, sales, and strategy, to the real estate marketing world. If you need analysis, planning or any other business consulting services, contact Aman directly:

Disclaimer: This is just for informational purposes only and please do your own due diligence to identify what works well for your particular situation, needs and desires.

Renting vs. Buying a Home – Is Buying Worth It?

April 18, 2017

CNBC, with the help of Nerdwallet, published a story about the financial differences between renting and owning a home across the US. Using 2015 census data, on average, it costs 54% more to own than rent each month. Yet, owning a house remains a popular goal for most as one of the tenants of the American Dream, despite this stat. There must be more driving home ownership than the month to month finances.

For starters, financially, not all housing costs are equal when comparing rents with the total cost of home ownership. Figuring out the true cost of rent is simple – there generally are no tax benefits for renting (although some states do offer a renters credit for low income individuals and families), so what you pay in rent is generally what you get. The true cost of owning a home, however, is much more complicated than paying rent. You have to include property taxes, interest rates, tax deductions (that vary by income), insurance (also varies by region), HOA fees, and maintenance.

Back to that Nerdwallet study. The key finding that home ownership costs 54% more, which already sounds bad (and doesn’t even include the down payment), should deter most from ever buying a house. Knowing that aggregated statistics generally don’t mean much to the individual, I wanted to see how two real world examples, one for rent, the other for sale, very similar and near one another Carson, CA compared.

Example House for Rent:

  • Single Family Residence
  • 4 Bed, 2 Bath, 1,600 square feet
  • Last Sold: July 2008 for $460,000
  • Asking Rent: $2,875 / month

Example House for Sale:

  • Single Family Residence
  • 4 Bed, 2 Bath, 1,612 square feet
  • Last Sold: December 1971 for $30,500
  • Asking Price: $499,900
  • Monthly Payment (assuming 3.753% 30 yr fixed, 20% down): $1,853/month
  • Property Taxes (assuming 2.3%): $942.47/month
  • Total Per Month: $2,795/month (excluding maintenance)

On the face of it, there’s not that much difference in total costs. Even if there are maintenance costs ( assumes 1% of the home’s value), the total cost per month of owning this home is $3,212 per month (still only about 12% more than renting!).

At an estimated financial cost that’s 12% more than rent, although far lower than the national average of 54%, there still isn’t a financial case for home ownership – until you include tax benefits that come with home ownership.

Here’s a shortlist of tax benefits from

  • Mortgage interest (for loans <$1M)
  • Mortgage points
  • Property Taxes

To see what that could actually mean, using a debt to income ratio of 38%, I calculated the income required to make the house payments, including about $600 of other payments per month, to be a salary of about $10K per month ($120K per year).

Here’s how the tax benefit drives down the total cost of home ownership (I used Nerdwallet’s calculator for the assumptions below):

  • Year 1 interest: $15K
  • Year 1 property taxes: $11K
  • Year 1 total deduction: $26K
  • Year 1 federal and California state tax deduction (assuming salary of $120K per year, single filer): $7,280 per year for Federal taxes and $2,688 per year for state taxes, or $831 per month total in tax benefits

With the added tax benefits, the monthly price of home ownership decreases from $3,212 to $2,381 per month – lower than the similar house for rent!

Here’s another benefit to home ownership: a hedge against uncertainty. As long as the house payment is affordable, that house payment is fixed for 15 to 30 years. And in some states (California, in particular), property taxes can only rise by 2% per year. In the house for sale above, the current annual taxes are only about $1,400 per year, on an assessed value of about $62K, for a house that’s about to be sold for $499,900! That’s a real property tax rate of about 0.3%! (This will reset once the house is sold to the actual sale price – I just use it as an example of how buying today saves on taxes later)

Rents, however, can generally increase at a much higher rate (save for those properties subject to rent control and good luck getting into one of those properties!). Even if you get lucky and find that landlord that kept your rent low, at the end of 30 years, renters don’t generally get to capitalize on decades long principal payments when they finally move!

What does this mean? There is a financial driver to own a home, even in California. Although the monthly cash flow of home ownership might be slightly higher, the true cost of home ownership can be much lower, while providing a long term hedge against future uncertainty.

About the Author:

Aman Williamson is the founder and owner of Property Marketing Studio™. With experience in marketing, real estate, sales, and strategy, Aman brings a strong foundation of business expertise to the real estate marketing world. Contact Aman directly:

(Please keep in mind that these are only estimates, I didn’t include all expenses including insurance, trash, water and other utilities and you should consult a professional tax accountant/realtor/lawyer/any other professional you know for an accurate analysis of your situation. In other words, this analysis is for discussion only – please do your own research before making any decisions about home ownership)


Why Differentiate in a Seller’s Market?

With the low housing supply out there today, a seller might see little need to differentiate their offering. Just in case you don’t believe me, Inman News (a news source that reports on all things real estate) cited a housing inventory nationally of about 3.8 months (as compared with a ‘healthy’ 6 months).

This might mean that people are starting to look outside the known nice neighborhoods for a house. Location, location, location is nice, but, if there’s nothing for sale, that location doesn’t really matter much. Which really means that for those who can’t get the location they want, they’re going to have to go gentrificating (no.. that’s not a word!).  Their next best place to live probably starts with a good home with good bones, not necessarily curb appeal and a perfect zip code.

So… What are real estate bones anyway?

I found this definition from (a company that they say is a platform for home remodeling and design, bringing homeowners and home professionals together in a uniquely visual community):

In many of those cases, (bones) it’s nothing more than a vague, catch-all phrase used to describe a house that’s solidly built, but needs some work. Great copy if you’re selling, but if you’re in the market for a home, not that helpful.

Houzz also puts on a list of 8 things that describe a house with good bones (I recommend clicking on the link above if you’re interested). Three of the eight bones relate directly to the floor plan – coherent design, flexible layout with good public-private transition, and natural light.

Yes.  That’s right. A good floor plan might be something that can help a buyer truly make that decision to make that purchase in a less than idea neighborhood. A floor plan can be the thing that helps separate the houses that just won’t work. Or, a floor plan might actually help sell that soon to be epic, down on its luck gem of a house in an up and coming neighborhood.

If you’re trying to sell your home, you’re a broker or a realtor, a floor plan might be that thing that helps make a difference in that sale. With such sort housing supply, marketing with a floor plan will help you gain than extra bit of leverage to help sellers find the right buyers!

(Here’s the shameless plug!)

Property Marketing Studio™ can help you with that floor plan. We specialize in keeping it simple, helping to Tell Your Home’s Story™. And just for you – because you found this post – we’ll make special pricing available for your first 3 floor plans! All you have to do is ask!

About the author:

Aman Williamson is the founder and owner of Property Marketing Studio™. With experience in marketing, real estate, sales, and strategy, Aman brings a strong foundation of business expertise to the real estate marketing world. Contact Aman directly:

Housing Prices and Student Loan Debt: Do They Correlate?

There is a lot of talk these days about the impending student loan crisis and how that could impact the overall economy and how seemingly exorbitant student loan debt nationally has impacted the housing market. I personally know more than a few who have moved back in with their parents to save money to buy a house, citing high rent and a pile of student loan debt. Nobody really wants to move back in with their parents as an employed adult trying to build a career, friendships and relationships so I’m going to assume that moving back in with your parents is the least favorite option and because student loan debt has to be paid, not paying rent is the best option for this group.

After a quick search, I found two articles published within about a month of one another published by the same news outlet with opposite findings.

Student debt is actually not holding back the housing market, says economist

and, one month later…

Student loan debt is hurting the housing market, survey finds

The major difference between these two articles is that one is driven by the research of an economist (Student debt is actually not holding back the housing market, says economist) and the other is based off a survey of millennials (Student loan debt is hurting the housing market).

It’s important to give our current housing prices a little context. The Case-Shiller Home Price Index is a barometer for housing prices throughout the US.  I chose about a ten year timeline to go back to just before the Great Recession.  That was the infamous financial bubble that burst.


Two things pop out on this chart.  One, prices began to fall well before the official announcement of the Great Recession in 2008 and two, as of December of 2016, housing prices are already well past what they were a year or so before the Great Recession. (Completely unrelated, there’s a pretty strong swing of about 1% every summer in housing prices – so buying and selling real estate is likely seasonal and depending on what you’re trying to do, keeping that in mind might be worth thousands!)

This chart really shows that real estate prices have recovered, which means there’s enough buyers out there for prices, despite record high levels of student debt. Prices also don’t appear to be slowing down, and they’ve been on a fairly consistent up-tick since 2012. It would appear that the University of Michigan economist professor Susan Dynarski is right, that student loan debt isn’t holding back the real estate market.

According to the St Louis Fed, Student Loan Debt has, and continues, to be on a steady uptick. This doesn’t mean student loan debt isn’t effecting the market, it just means that there isn’t a strong correlation between student loan debt and the swing in housing prices. However, there could be some legislative changes that change how people manage their money.

After the financial crisis, there were a few interesting rules specific to student debt repayments and mortgage lending practices.  Below is a summary of those rules that I think might apply:

  • July 21, 2010 – Dodd-Frank Wall Street Reform and Consumer Protection Act
  • March, 21, 2010 – Health Care and Education Reconciliation Act of 2010
  • December 21, 2012 – Pay As You Earn (PAYE) Program

This is by far not an exhaustive list, but, it does hint at what the federal government was thinking at the time.  Unemployment in 2010 was around 10% (compared with 4.7% in December of 2016) and GDP growth hovered around the 1% range. Student loan debt was higher than it had ever been, and something had to be done.


The Health Care and Education Reconciliation Act of 2010 and the PAYE rule explicitly limit the burden of existing student loan debt and the Consumer Protection Bureau (created by the Consumer Protection Act) limited how much you could borrow based on your income.

In the chart below you can find when the rules/laws were passed, when they took effect and how the overall housing market response


Looking at this chart, it appears that there isn’t a strong correlation between rules easing the pain of student loan debt and home ownership.  One reason could be that there could be significant lag between implementation and economic effect. But this doesn’t make sense either because the increase in housing prices in 2012 couldn’t possibly be because people foresaw new student loan rules coming in 2014 (although they were part of the Health Care and Education Reconciliation Act of 2010).

If new student loan rules aren’t driving home prices, then there must be something else – something more on a macro level that I completely missed.  I asked one of my accounting friends and the answer was pretty obvious: quantitative easing.

Quantitative easing is very close to printing new money, but instead of dropping dollars from helicopters a central bank purchases financial assets. The reason a central bank uses quantitative easing is because the normal lever to boost the economy, reducing interest rates, is no longer available because interest rates are already at zero.  Quantitative easing fixes that problem by buying financial assets, increasing the money supply and (in theory) boosting the economy (Investopedia has a much more detailed explanation here).

After the financial crisis, the US Federal Reserve Bank completed three rounds of quantitative easing and one twist to try and drive inflation and boost the economy. Below is what they did:

  • QE1
    • Announced November 2008: Purchased $100 billion of agency debt, $500 billion of mortgage backed securities
    • Announced March 2009: Purchased $1.25 trillion of mortgage backed securities, $200 billion in agency debt and $300 billion of longer term tresury securities
  • QE2 – Announced November 2010: Purchased $600 billion of longer term treasury securities
  • Operation Twist (Maturity Extension Program)
    • Announced September 2011: Purchased $400 billion of long term treasury securities and sell $400 billion of short term securities
    • Announced in June 2012: Purchased long term securities that mature in 6 – 30 years, sell same value of short term securities
  • QE3
    • Announced September 2012: Purchased agency mortgage backed securities at $40 billion per month and twist until year end, increasing longer term securities by $85 billion
    • Announced December 2012: Purchased agency mortgage backed securities at a pace of $40 billion per month and longer term Treasury securities initially at a pace of $45 billion per month after twist ends year end

QE was a way for the Federal Reserve to directly purchase mortgage backed securities, providing capital and increasing the money supply. Below is the same chart with the QE/Twist events include


This chart about sums up what drives housing prices, consumer credit, driven by money supply, supported by Federal Reserve policies. Student loan debt, however, doesn’t appear to correlate with house prices.

What does this all mean? Real estate prices are driven by money supply. Federal Reserve policies will have a much larger effect on home prices than student loan debt, and this is something we should all pay attention to as interest rates begin to rebound.

This doesn’t mean that student loan debt isn’t a problem, it just means that student loan debt probably isn’t affecting the real estate market nearly as much as we think it does.