Why Differentiate in a Seller’s Market?

With the low housing supply out there today, a seller might see little need to differentiate their offering. Just in case you don’t believe me, Inman News (a news source that reports on all things real estate) cited a housing inventory nationally of about 3.8 months (as compared with a ‘healthy’ 6 months).

This might mean that people are starting to look outside the known nice neighborhoods for a house. Location, location, location is nice, but, if there’s nothing for sale, that location doesn’t really matter much. Which really means that for those who can’t get the location they want, they’re going to have to go gentrificating (no.. that’s not a word!).  Their next best place to live probably starts with a good home with good bones, not necessarily curb appeal and a perfect zip code.

So… What are real estate bones anyway?

I found this definition from Houzz.com (a company that they say is a platform for home remodeling and design, bringing homeowners and home professionals together in a uniquely visual community):

In many of those cases, (bones) it’s nothing more than a vague, catch-all phrase used to describe a house that’s solidly built, but needs some work. Great copy if you’re selling, but if you’re in the market for a home, not that helpful.

Houzz also puts on a list of 8 things that describe a house with good bones (I recommend clicking on the link above if you’re interested). Three of the eight bones relate directly to the floor plan – coherent design, flexible layout with good public-private transition, and natural light.

Yes.  That’s right. A good floor plan might be something that can help a buyer truly make that decision to make that purchase in a less than idea neighborhood. A floor plan can be the thing that helps separate the houses that just won’t work. Or, a floor plan might actually help sell that soon to be epic, down on its luck gem of a house in an up and coming neighborhood.

If you’re trying to sell your home, you’re a broker or a realtor, a floor plan might be that thing that helps make a difference in that sale. With such sort housing supply, marketing with a floor plan will help you gain than extra bit of leverage to help sellers find the right buyers!

(Here’s the shameless plug!)

Property Marketing Studio™ can help you with that floor plan. We specialize in keeping it simple, helping to Tell Your Home’s Story™. And just for you – because you found this post – we’ll make special pricing available for your first 3 floor plans! All you have to do is ask!

About the author:

Aman Williamson is the founder and owner of Property Marketing Studio™. With experience in marketing, real estate, sales, and strategy, Aman brings a strong foundation of business expertise to the real estate marketing world. Contact Aman directly: aman@propertymarketingstudio.com